As a producer at Pikun Films, I am thrilled to share that our project, “The Art of Wasting Time” (El arte de perder el tiempo), was honored with the LH Coach Award at SANFIC Industry 2025. This recognition validates the core philosophy we have held from the start: questioning hyper-productivity, exploring the depths of creativity, and rethinking our relationship with time.
The film is directed by Camila Toro Cortez, with whom we share the artistic and narrative vision of the documentary. The executive production also featured the invaluable support of Esteban Sandoval, producer at Pejeperro Films, whose expertise was instrumental in bringing this work to a development lab as prestigious as Santiago Lab.
The Value of Collaboration in the Valparaíso Region
Working outside the Metropolitan Region has allowed us to tap into a diverse and creative cultural environment, strengthening our work as an audiovisual production company based in Viña del Mar (Pikun) and El Yeco (Pejeperro).
In this context, the architectural and social universe of the Siete Hermanas Housing Complex stands out. Designed by architects Hugo Boetsch and Jorge Elton, its Brutalist footprint and unique design—inspired by the hills surrounding Quinta Vergara—provide the perfect backdrop for a universal perspective on time and creativity rooted in local heritage.
The LH Coach Award will help us strengthen our mission. It is a specialized coaching program for cinema and creative leadership that supports teams in enhancing narrative, project development, and building conscious strategies for creative work (lhcoach.cl).
“We conceive production as a space for care and resistance against the hyper-productivity that dominates the cultural industry.” — Esteban Sandoval, Pejeperro Films
Regarding the production approach, Esteban Sandoval comments: «Producing The Art of Wasting Time is also a political statement: art needs time to flourish, and our job is to safeguard that time, giving it structure and projection. The goal of the project is not just the final ‘master copy,’ but also to pave a path for creation and continuous learning.»
Beyond the award, our goal is to spark conversations about hyper-productivity, time, and creativity in contemporary society. For Pikun Films, every documentary is an opportunity to connect with audiences, foster reflection, and position Chilean documentary filmmaking as a space for cultural questioning and innovation.
About Pikun Films
We are an audiovisual production company in Viña del Mar specialized in Chilean documentaries, advertising, and purposeful creative content. Our projects seek to generate impact, explore local territories, and open dialogues about contemporary life, always with a rigorous aesthetic and narrative focus.
If you want to learn more about our projects or explore how we can work together to tell stories with impact and creativity, [contact us here].
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